AI lead-gen SaaS · 0 → 1 — 2023
Jobbro was an AI lead-generation product for agencies that win work on Upwork, with a marketplace where IT agencies buy leads for custom software contracts. I built the whole product; the marketplace went from zero to production in two months, and the product went on to win a grant.
An agency on Upwork lives on speed and fit: find the right jobs as soon as they appear, and send a proposal that sounds like the agency and speaks to the job. Jobbro automated that loop — and added a second channel, a marketplace where agencies buy qualified leads for custom software contracts directly.
The Upwork side: job matching against each agency’s targets, running around the clock; AI-personalised proposals built from the agency’s own templates and the full context of the job; and analytics to track KPIs and proposal performance across the team. The marketplace: sign-up and log-in, a listing of the latest projects, and lead purchase through Stripe.
Nuxt for the front end, Directus as the data layer — it owns the schema, the content and the admin — and Stripe for payments. Deliberately few moving parts, so one engineer could carry the whole product.
Two things shaped it. First, a product that sells information cannot open a lead on the browser’s say-so — payment has to decide access, not the client. Second, the scope: one developer, and two months to get the marketplace to production.
The marketplace went live in production in two months, and the product later won a grant. Every layer was mine. The project has since closed and its sites are offline.
Send the idea, the repo or the half-built thing. I answer with questions first, then a written scope. Hiring? Tell me which role.