Chrome extension · AI — 2024

DEAL — LinkedIn AI assistant

DEAL was an AI copilot for LinkedIn that lived inside LinkedIn itself, as a Chrome extension. I built the extension on CRXJS.

DEAL — LinkedIn AI assistant
Role
Developer — Chrome extension
Team
Developer — the Chrome extension
Period
2024
Stack
  • CRXJS
  • Vite
  • Chrome Extensions
01

Context

The user set a goal — sales, partnerships, hiring or fundraising — and DEAL analysed their LinkedIn chats and the profiles of 1st- and 2nd-degree connections against it. The output was a prioritised list of people to engage with that day, with suggested messages and reminders.

02

What I built

The Chrome extension, built on CRXJS — the Vite plugin for Chrome extensions — so the extension is developed like a modern front-end app, with Vite’s dev server and hot reload, and packaged for the Chrome Web Store.

03

Architecture

An extension is not a web page, and that decides the design. DEAL’s interface sits inside LinkedIn’s own pages — a page the extension does not control and that changes on its own schedule — so the UI has to live alongside it without breaking it. Per the store listing, most of the analysis ran locally in the browser, with the rest processed on EU-based servers.

04

Outcome

The extension shipped to users through the Chrome Web Store with a freemium plan. The project has since closed; the store listing is still up.

Results

Shipped on the Chrome Web StoreAI copilot inside LinkedInProject closed
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